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Our Pedigree
The strength of 10,000 Spoons comes from the expertise and passion of its founders, Paul and Demelza. With a proven track record of success in building tech-driven solutions for businesses of all sizes, they combine deep technical knowledge with practical insights into team dynamics and business efficiency.
Meet the leaders who ensure that your business benefits from the highest standards of quality, integrity, and innovation.
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Paul
​Paul's journey began with coding, carnivorous plants, and youth orchestras. His diverse background in psychology, computer science, and music laid the foundation for his entrepreneurial ventures, ranging from wildly successful start-ups to valuable lessons learned through setbacks.
Passionate about organisational culture and software engineering productivity, Paul specialises in designing robust, scalable systems accessible to developers of all skill levels.
Off-hours, Paul is found at the piano, attending improv classes, piloting gyrocopters, and preparing for off-grid survival—essentially planning for the zombie apocalypse (and playfully teasing Demelza).
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Demelza
Demelza, originally from New Zealand, blended her passions for business, social sciences, and psychology into a career that took her around the globe. Her work in software testing and UX sparked an interest in team dynamics and product excellence.
Recognised with awards such as the 2023 UX Leader of the Year and 2024 ARN Innovation Award for Management Excellence, she's led transformative projects across sectors including augmented reality, insurance automation, and government digital initiatives.
Beyond tech, Demelza's love for adventure spans from sailing and F1 racing to parachuting and mastering advanced weapons, all while enjoying a carnivore lifestyle and humorously managing life alongside Paul.
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