Small doesn’t mean weak. It means fast.
THE UNDERDOGS ARMY
GROWTH AND
MARKETING
TECH AND
ENGINEERING
FRACTIONAL
LEADERSHIP
VENTURE AND
EQUITY
Why us?
60% of Australian small businesses fail within their first three years. They are the lifeblood of our economy, yet too many face a dual-threat: technical barriers that stall their growth and invisible brands that fail to capture the market.
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At 10,000 Spoons, we believe every creator and problem-solver deserves a fair chance to succeed.
But the reality is harsh: most startups and SMBs fail because they lack the right expertise at the right time. They collapse under the weight of fragmented, disconnected tech stacks or get drowned out by competitors with deeper pockets.
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That is why we built the Underdogs Army.​
SKIN IN THE GAME
This isn't just a business for us; it’s personal.
We are here to reduce the barrier to both technology and market share. We provide the fractional, institutional-grade CTO, CPO, and CMO brainpower you need to bridge the gap between a great idea and a dominant product.
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Heck, if we like you enough, we're willing to put our own skin-in-the-game.​
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​Goliath had five stones.
You have 10,000 Spoons.
Same result.
What we help with
GROWTH AND
MARKETING
Bridge the gap between brand identity and revenue.
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High-velocity content, engine optimisation, and campaigns that traditional agencies can't match.
TECH AND
ENGINEERING
Replace fragmented tech stacks with secure, scalable architecture.
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Custom software development, design and AI system integration.
FRACTIONAL
LEADERSHIP
Provide institutional-grade C-Suite brainpower without the $250k+ salary.
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Part-time CTO, CPO, and CMO guidance for scaling SMB and start-ups.
VENTURE AND
EQUITY
Partnering with creators to turn "Skin in the Game" into SaaS reality.
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Co-build experiments and sweat-equity models for high-potential projects.